About
Slipstream
Slipstream started long before there was a brand.
Our founder began riding in San Francisco in 2008, drawn to a cycling culture that blended sport, community, and personal expression. The roads, the people, and the way cycling fit into everyday life shaped an early idea of what the sport could be.
Years later, that perspective met a background in product design and a close understanding of materials, manufacturing, and how products are made.
There was already plenty of great cycling kit out there. What was harder to find was something that brought together premium materials, thoughtful design, and a price that still felt reasonable.
So in 2021, Slipstream began.
Start With the Product
The first Slipstream jersey became what is now the Alpha.
The idea was simple: a great European fabric, a close but comfortable fit, clean design, and nothing unnecessary.
That approach still shapes how we work.
Fit, fabric, construction, comfort, and appearance all have to work together. A race jersey should still feel good after hours on the bike, and an everyday jersey should still feel sharp when the pace picks up.
Ride. Test. Refine.
We spend a lot of time riding our own products.
New fabrics, constructions, and ideas are tested internally and with the riders and teams around us before entering the collection.
Being close to the making process gives us room to experiment and improve quickly. But new doesn't always mean better.
Sometimes progress is a new material. Sometimes it's a small change in fit. Sometimes it's knowing what to leave alone.
We prefer to trust a product ourselves before asking a customer to ride it.
Made to Be Worn
Slipstream has grown from a single jersey into a full cycling apparel collection, from everyday training to racing.
The range has grown, but the idea hasn't changed much.
We make kit that performs when it needs to, feels right after hours on the bike, and looks good enough that you keep reaching for it.
Good materials matter. Good construction matters. So does restraint.
It just needs to be good.
Now or Never
It's not about rushing. It's about recognizing when something is worth doing — or can be made better — and getting on with it.
That's still how we ride, work, and build Slipstream.